National & international media
Plans that cover home markets and overseas audiences in the same strategy.
Advertising & Media
Media Planning & Buying
Every rupee of media spend, working harder.
What it is, and how we do it
Media planning decides where your money goes; media buying decides how well it is spent. We do both, building plans around audience data and negotiating the placements that deliver them.
Our team has worked with leading advertising, media and digital agencies, which helps in negotiations and in knowing which options genuinely perform.
What is included
Everything under Media Planning & Buying.
Planning & buying
Channel selection, scheduling and negotiated buying across print, TV, radio, outdoor and digital.
Strategy
Reach, frequency and budget split worked out before a single booking is made.
Implementation
Booking, material tracking, verification and post-campaign reconciliation.
How we work
A clear path from brief to result.
01
Objectives & budget
We set the target audience, the goal and the spending limit.
02
Plan
Media options are evaluated and a recommended plan is presented.
03
Buy
Placements are negotiated and booked at the best available terms.
04
Report
Proof of delivery and results are shared, with learnings for the next flight.
Why it matters
What you get.
- ✓Better value from every placement
- ✓One plan across traditional and digital media
- ✓Clear reporting and verification
- ✓Advice that is independent of any single medium
FAQ
Questions we are often asked.
Do you charge for planning separately?+
Scope and commercials are agreed upfront for each project, so there are no surprises. Please contact us for a quote.
Can you buy media internationally?+
Yes, for campaigns aimed at overseas audiences, subject to the markets involved.
Do you verify that ads actually ran?+
Yes. Proof of publication or airing is collected and shared as part of reporting.
Ready to talk about Media Planning & Buying?
Send us a short brief and the Cab Media team will respond with a clear recommendation.